avana LLC

“Healthy Action Before Interaction”

Initially, the Trojan condom brand began promoting sexual health, and advertised condoms in 1927 through an ad placed in a trade magazine for pharmacists. Targeting the young adult population, this series of redesigned packaging serves to magnify the initial values of the brand. Inspired by the turn–of–the–century ornamental and hierarchical elements, various printing techniques and custom lettering, sets the product apart from the competition while bringing attention to the taboo subject of sexual health.

Category
Packaging Design | Social Design